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Brand advertising chief at EliteSingles on metrics, channel mix in addition to future of dating

Brand advertising chief at EliteSingles on metrics, channel mix in addition to future of dating

Bart Visser is Director of Brand advertising at EliteSingles plus one for the exemplary speakers showing up at the Festival of advertising, October 4-5 in London.

We swept up he provided some fascinating insights with him to ask a few qeustions about marketing a dating service and. Before you begin reading, a reminder as possible buy your Festival tickets and see the agenda here.

Econsultancy: just What constraints are there on creativity whenever advertising EliteSingles?

Bart Visser: EliteSingles is reasonably limited product that is dating at a somewhat older, more affluent market than many well-known casual relationship apps. This clear placement could be the power for the item and as with any services and products on the market, the imaginative expressions want to stick to this placement so that you can build a solid and brand that is recognizable. Читать далее

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