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Lumen Is ‘Tinder For Seniors’ Plus It Simply Launched

Lumen Is ‘Tinder For Seniors’ Plus It Simply Launched

Lumen on an iPhone X

Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about internet dating. Lumen could be the latest venture in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end associated with age range — over-50’s are Lumenis the desired clientele.

Despite a busy site market, Argouges views a huge mobile marketplace for Lumen; «When you have a look at relationship products specific to over 50s, all of them are dating sites. 80 million singles over 50 in the united states and western European countries, yet the demographic is underrepresented by dating sphere.» Argouges must be bullish; he has got spent +$4.5 million when you look at the application.

The scene is familiar. Swipeable pages, big images, bios however with one distinction.

All people have to upload a selfie within the verification procedure, plus an algorithm authenticates this resistant to the other profile images offered. a good touch and a tragic sign of the occasions and difficulties with internet dating.

Dating apps are wide ranging. Any brand new software this is certainly attempting to scale requirements yet another types of strategy and Argouges is attempting new stuff ; «we’re testing plenty of different marketing techniques, utilizing a mixture of online and offline, with a concentrate on offline because you want to satisfy our individual base and build up a discussion using them. Читать далее

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